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times of oman newspaper

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تاريخ التسجيل: Dec 2009
المشاركات: 1,799
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الدولة: مصر
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نرمينا is on a distinguished road
05 - 04 - 2010, 08:32 PM
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افتراضي times of oman newspaper
times of oman newspaper






It’s time for change

Ahmed Essa Al Zedjali, Chief Executive Officer
Sunday, April 04, 2010 11:39:04 AM Oman Time


In a fast changing world where developments occur rapidly making every new technology obsolete in days, to change is unavoidable and is a rudimentary necessity, especially in print media. And as we embarked upon an ambitious project of change we worked on it for months, studying and working meticulously on every minute detail

Our aim was to create and design a newspaper in printed format with equal, if not more, efficiency and aesthetic appeals of e-papers. Internet or electronic outlet has become the most efficient news source of our age

To harness the best of electronic media and all its advantages, it required critical assimilations of the appeals of visual images, optimisation of space utilisation and offering the latest news reports and analysis

Our idea of change was potent enough to revolutionise the media scenario in Oman. Times of Oman and Al *****ba, powered by the vision, is now standing poised to become the newspapers of the future. In fact, the two newspapers, since their inception, were destined to lead the market in synchronisation with the developments and progress of the Sultanate and to become a platform for all Omanis

I must admit that it was the wisdom and vision of His Majesty Sultan Qaboos bin Said, which provided us the direction and guidance in our efforts. It was His Majesty who guided us like a loadstar or a compass showing us the way how to implement modernisation in perfect harmony with our tradition and solemnity

Our venture in media industry is over 35 years old. It was way back in 1975, MPPH first published the Times of Oman

Today, Times of Oman and Al *****ba have a stunning new look. Since their inception, their designing posed a challenge to us. And when we transformed our Arabic publication to a general political daily the challenge assumed a greater proportion. Today, we are happy and proud to present before our readers Times of Oman and Al *****ba in new avatars where we have addressed all the challenges posed to us

The change that we have wrought is comprehensive. Its earlier logo too has been replaced. And the new logo is extremely modern and is in accord with the changing time and dynamics




times of oman newspaper




I would like to take this opportunity to express my thanks and gratitude to all our associates and the group of internationally-acclaimed designers who made the change happen seamlessly. The change has been approved by all our patrons, friends and advertisers, especially our readers, whom we consider our partners more than receivers

Times of Oman and Al *****ba, in their new shape and dimension, are a bit shorter than earlier. It has been devised not only to grant the newspaper a distinct look and individuality but devised keeping in mind the readers’ point of view as well. Its new size makes it easier to hold, read and turn pages when the readers are in crowded and narrow places. This new size has become the latest international norm and some of the most well-known dailies like USA Today, Wall Street Journal etc are of the same size and dimension

But, most of all, our new look aims at directing the interests of our readers towards stories and articles we feel hot and must reads through creative and innovative designs

The daily, in its new avatar, is also different in its content than earlier. Today, we are living in an age of Internet and satellite televisions where people get news and information much faster and perceptibly earlier. Times of Oman and Al *****ba, therefore, more than catering news and information, now aim at offering in-depth analysis of the news and comments to expand our readers’ perspectives

Mezaj too shall now be in new shape and hues. It will be both a magazine combining the best of daily newspaper offering useful information for every member of a family

Pictures in Times of Oman and Al *****ba henceforth will never be secondary to news. They shall speak more than thousand words and shall be stand-alone news in their own rights, manifestations and aesthetic appeals

I feel justifiably proud and happy to present before you a dynamic, vibrant and elegant Times of Oman and Al *****ba in their new avatars yet retaining all their traditional poise and dignity

It also gives me pride and happiness that we at MPPH have risen to the occasion, successfully met the challenges of time and changing dynamics. I pledge that Times of Oman and Al *****ba shall leave no stone unturned to keep pace with change and evolve in tandem with time to keep up its relevance for years on end in future.



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